Tariq Ramadan

Religious symbols should be visible in public space, in a dignified and non-provocative manner. Christmas trees here, Jewish menorahs there and, further along, a minaret - these symbols represent human life in all its diversity.

Muslims must speak out and explain who they are, what they believe in, what they stand for, what is the meaning of their life. They must have the courage to denounce what is said and done by certain Muslims in the name of their religion.

My mum and dad ran a family cafe in Sligo for 35 years and worked long hours. We grew up in a very hard-working family and had a lovely atmosphere, as we lived above the restaurant. It definitely made me want to work hard, whatever I chose to do. As the baby of seven kids, I was definitely a bit spoilt.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.